Decoding: Decoding is the receiver’s interpretation of the sender’s message. The message can be received in the form of hearing, seeing, feeling and so on. This stage simply involves the reception of sender’s message by the receiver. In the communication cycle, the tasks of the sender end with the transmission of the message.
In this step, the sender actually transmits the message through chosen medium. The medium of communication can be speaking, writing, signaling, gesturing etc. Once the sender has encoded his into a message, the next step is to select a suitable medium for transmitting it to the receiver. Medium is the channel or means of transmitting the message to the receiver. For example, when people talk, speech is the message when people write a letter, the words and sentences are the message when people cries, the crying is the message.Ģ Selecting the medium in communication:. The message can be oral, written, symbolic or nonverbal. Developing the message: After encoding the sender gets a message that can be transmitted to the receiver. 1 Encoding: - Encoding means converting or translation the idea into a perceivable form that can be communicated to others.
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